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Smartphone ownership 66% by 2018

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Findings from the New Media Forecasts report from ZenithOptimedia suggest that 66.5 per cent of individuals in key digital markets will have a smartphone by the end of 2018. In 47 leading countries, smartphone penetration rose from 41.6 per cent in 2013 to 49.5 per cent in 2014, and it will reach 55.7 per cent […]

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